Explaining a complex idea to an online audience requires a level of personalization, detail, nuance and openness that only an interactive visualization can provide.
Data visualization can produce big benefits, some of which are subtle yet powerful. One of the biggest benefits is personalization – e.g., enabling potential customers to estimate the value of a complex solution to their challenges.
Another way data visualization can help is by enlisting your audience to do the analysis you don’t have the time, manpower or editorial space to do yourself. Strategy& has done this with mergers and acquisitions data. It published an interactive data visualization graphic that lets companies determine how easy (or hard) it is in eight major sectors to make acquisitions that enhance shareholder value.